How to Boost Your Business With TikTok
Nowadays, who doesn’t know TikTok? TikTok now is one of the most used platforms worldwide. At first, the app is called Musical.ly and ByteDance changed it to TikTok in 2018. From a lip-sync video to various content, people used TikTok to share their creativity.
TikTok marketing can be a great channel for your brand (if you have any business) or simply your personal brand. With near
Before we talk about all the tips and tricks, let’s take a quick cover of how TikTok works. So, basically, you put a video around 15 seconds to 60 seconds. The videos will be looping until users changed it to another video. More advanced than an Instagram story, TikTok allows people to add all sorts of editing effects and background music to the videos.
Like many other social apps, people can follow your account and set the notifications on, so they’re alerted whenever you post a video. The tricky part is to figure out how to create contents that resonate with TikTok users because after all, the content and style of TikTok content are different from those on other social media platforms.
Why TikTok?
Right now, there are already many companies and brands that have TikTok accounts. Cited from Data Report, there are 689 million monthly active users based on January 25th, 2021 data,
TikTok is most popular with teenagers around the world, who are generally early adopters of new social media platforms. TikTok is available in 154 countries. Global Web Index stats from 2019 show that TikTok penetration is seemingly at its highest in Asia, where over one-third of users aged 16–64 had an account.
With that growing number of users, brands could have reaped huge brand awareness, often with very little investment. Unlike Instagram or Youtube, even accounts with zero followers can get millions of views on a new video. Content really is king on TikTok.
Now, let’s get to know how to boost your brand on TikTok!
- Collaborate with influencers
TikTok influencers understand TikTok and know how to use its tools, features, and trends to their advantage (in a good way!). So, brands can approach and collaborate on campaigns. TikTok also has its own Creator Marketplace to link up brands and creators.
- Maximize the Use of Hashtags
Like many other social media, TikTok users rely on hashtags to search for clips by subject. By using hashtags, you amplify the reach of your content, you can get more followers, and identify competitors as well.
- Join the Trends
You can create and share videos that relate to these trending videos. Remember that trends are a fast-paced nature, so keep a regular eye on TikTok trends. Also be prepared to change your content to keep up with the craze.
- Use Trending Musics
The TikTok algorithm takes into account the interactions on each individual video, rather than your profile as a whole. So, when you use trending music as background, your video may be bumped to a large pool of users.
- Be Unique and Relevant
If you don’t know how to identify problems or interests, ask your audience. Your existing audience may be excited to share some of the issues they’re struggling with or what they want to learn more about.
- Be Entertaining
Aside from informational content, people love humorous content as well. This type of content can work well on TikTok because most users use the platform to have fun.
Rewatches, video completions, shares, comments, and “likes” seem to be strong indicators of the TikTok algorithm. So, if your video is genuinely entertaining or informative, it will likely get more exposure.
- Localized your Content
Later report that when a TikTok video first goes live, it’s usually shown to other users in the same geo-location to start off with. It also implies if a TikTok video gets a great initial reaction in your geo-location, it’s likely that it will then be rolled out into For You pages (FYP) internationally.
- Use Ads
TikTok now has a formal advertising system to make advertisements on TikTok easier. They offer three types of ads:
- In-feed native ads
You can add website links and Order Now buttons to the ad. The ads are skippable and can be used in many ways.
2. Hashtag challenge ads
A user is served a banner ad that takes the user to a page of instruction and rules of the featured challenge. You can use this to target specific consumers.
3. Brand takeover ads
These use a mix of images, GIFs, and video clips that link to a landing page or hashtag challenge.
- Cross-promote TikTok content
Once your TikTok video is out in the wild, you may start promoting it on other social channels. Not only great for driving awareness of your TikTok account and growing followers, it also can boost your video performance.
The best performing TikTok is often ones that are easy to replicate by masses, or are a cover of an existing trend. Although many contents is dance routines, there are also viral trends for almost everything: animal, fashion and beauty transition, comedy moments, challenges, tips and hacks, and many more.
Content that is unique and relevant to an existing trend works best. There is also a better chance to be discovered and for success, if the video use trending sound and hashtags.
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Written by Esa Difny
